Facebook advertising
The course provides its graduates with all the knowledge, tools and skills for setting up and managing a sponsored campaign on the Facebook network.
Starting with the characterization and analysis phase of customer needs, the way to build a work plan and advertising budget and of course the establishment and management of professional advertising campaigns in the most powerful social network today.
The course includes in-depth knowledge of the Facebook advertising interface (Ads Manager), analysis of reports and ongoing optimization.
The course will teach, among other things:
Analyze your client’s existing situation, offer him an action plan based on a comprehensive survey you will conduct and keep up to date with everything related to his advertising campaign in order to produce the best results for him over time.
Some of the topics taught in the course:
Comprehensive acquaintance with Facebook – from the advertisers What are business pages and how to set them up and manage them professionally Familiarity with advanced business page settings In-depth acquaintance with the advertising tools of Facebook – Business Manager How to make a sponsored promotion on Facebook – in a way that brings results Building audiences on Facebook Embed pixels Optimize and manage advanced campaigns Production of detailed reports for the customer
Course Objectives:
The course allows its graduates to get to know in depth the rich world of Facebook advertising – the leading advertising system in the media today in the world. The course allows you to independently manage advertising campaigns for you or your customers. The course is intended for participants with basic knowledge of computers and good knowledge of English, basic knowledge of Facebook. The course contains exercises that are performed during the lessons and at home independently.