SEO -Google
The course will provide its graduates with extensive knowledge in all areas of website promotion and keywords (SEO), sponsored promotion in Google Ads (PPC), display and remarketing campaigns, implementation of various advertising codes, building detailed and segmented reports for customers.
The course will teach, among other things: to present your customers with a complete picture of their situation in the various search networks and especially in Google, and create a promotion proposal for them that contains detailed reports and action plans.
Some of the topics taught in the course:
- SEO and organic web promotion
- Search Engine Optimization
- Familiarity with Google’s advertising networks – search, display, YouTube and more
- Promotion in eCommerce
- Keyword research
- Performing optimizations
- Reading performance reports
- SEO content
- Google Tag Manager
- The importance of links
- In-depth knowledge of the field of search terms
- Preparation of detailed reports for the client
- Preparing the infrastructure for marketing
Course / Module aims: The course allows its graduates to get to know, understand and integrate into the worlds of SEO and search terms.
The course is intended for participants with a basic knowledge of computers and a good knowledge of English.
The course contains exercises that are performed during the lessons and at home independently.
