Advertising on Google
In the Google Advertising Course – Google Ads you will learn how to market, advertise and promote sales in the most powerful media and advertising network in the world today – Google. You will learn step by step how to start a campaign, improve its performance and maintain it over time, whether you are doing it for yourself, or professionally for your clients – this is the course you should learn.
The course will teach, among other things:
to perform an existing situation assessment of your campaign and customer. Produce a suggestion document including a promotion strategy, keyword selection and ongoing optimization. You will also learn how to submit a detailed monthly report to your clients that will faithfully describe your work and allow you to continue to receive advertising budgets from them.
Some of the topics taught in the course:
Introduction and basic concepts in Google advertising Stages of publication How to open an account in the system Overview of advanced interfaces and settings Haggadah Pixels and Conversions Reading Google Reports Analysis and drawing conclusions from the reports Creating a customer testimonial sheet Production of a quality monthly report for the customer Increasing and expanding advertising budgets Search Network Campaign Keyword Match Types Negative keywords How To Do Comprehensive Keyword Research Building a campaign Build an ad group Building awareness Ad extensions Moving concludes about the campaign Go over the data in an active campaign
Display Network Campaign (Including Gmail and YouTube) Defining target audiences Establishing a campaign for the media network – Display What is a Gmail Campaign? Knowing and setting up a YouTube campaign What is the quality score and what is its importance Graduates of the course will learn how to submit a monthly report to the client, how to offer improvements, how to optimize including landing pages, how to read your Google reports and more and more.
Course / Module aims: The course allows its graduates to have a good command of all of Google’s advertising system. Graduates of the course will be able to run for themselves or for their clients advanced campaigns in the various Google networks (search / display / YouTube) The course is intended for participants with basic knowledge of computers and good knowledge of English, basic knowledge of Google. The course contains exercises that are performed during the lessons and at home independently.
